Welcome to our interview with Marianne Castano, the founder of The Rooted Plow. In this interview, we delve into the story behind this unique giftware business and explore the passion and inspiration that led to its creation. Marianne shares insights into the production process, the driving force behind their curated products, and the deep connection their customers feel with their local community. Join us as we uncover the fascinating journey of The Rooted Plow and discover the heartfelt meaning behind their offerings.
- How did your business start? Is there anything that inspired you?
MC: The Rooted Plow was born when 2 family members were in search of a "going away" gift for a friend, and failed to find anything outside the typical t shirt or baseball cap. They saw a niche in the giftware market and began to produce their own unique designs that reflected Ridgefield's iconic fountain, North Salem's equestrian culture and Wilton's rural beginnings. These designs were embraced by the community and have become the foundation for the Rooted Plow's giftware offerings ever since.
- Tell us a little about how your products are made/curated?
MC: We source all of our products from USA-based makers. In addition, we aim to work with folks who are socially conscious and strive to give back to their communities. For instance, we launched our "Purchase with Purpose" campaign earlier this year when we began working with a small batch potter in Alabama whose employees are women who have escaped sex trafficking, domestic abuse and homelessness. We've collaborated with them in producing artisanal candles, mugs and now trinket dishes. We've introduced them to another vendor in the area, and they are now working with them. We're proud of this partnership, and hope to continue collaborating with them not only because our customers have been so pleased with the gorgeous items they produce, but also because their mission is so inspiring.
- Why do you think your customers love your products? What do your products provide for people?
MC: Our products connect people with our amazing part of the world! Whether you're a longstanding resident, or just passing through, our products allow our customers to take a little piece of our beautiful area home with them. You cannot imagine the number of orders we get during the holiday season from people all over the US who have obviously fallen under the spell of our beautiful corner of New England.
- What does the future hold for your business? Are there any plans or goals you'd like to share?
MC: We hope to expand our product offerings to other local vendors. We're currently working with 3 new vendors this year and hope to add to that list. We will also continue our mission to seek out producers who not only make unique, high quality, products, but also do so with a sense of community responsibility.
The Rooted Plow stands as a testament to the power of creativity and community. From humble beginnings, Marianne Castano and her team have built a business that not only provides beautifully crafted products but also nurtures a sense of belonging and connection. Their commitment to sourcing from USA-based makers and collaborating with socially conscious partners demonstrates their dedication to making a positive impact. As The Rooted Plow looks toward the future, their plans for expansion and continued community involvement promise exciting new chapters ahead. By capturing the essence of their region and sharing it with the world, The Rooted Plow has created a lasting legacy that resonates with customers far and wide.